Fortnum & Mason, Christmas Atrium 2015 - VM&D AWARDS FINALIST 2016

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Fortnum & Mason Christmas Atrium 2015 - VM&D AWARDS FINALIST 2016 Illustrations realised in 3D
Brief
To take a variety of original drawings for Fortnum's new packaging and create huge three dimensional representations to fill the atrium.

AWARDS

WINNER VM&D AWARDS 2016

FINALIST VM&D AWARDS 2016 - MOST OUTSTANDING FEATURE / PROP
FINALIST VM&D AWARDS 2016 - BEST CHRISTMAS INTERIOR

Consultancy & Design:

Working closely with Paul Symes and Sallie Smith we selected a range of illustrations to use for the display. Specifically a clock, a number of different birds, a crown and a present. We then created visualisations of the installation, which were refined and finalised.

Sourcing & Manufacture:

We wanted the 3D creations to mirror the original artwork which had the appearance of hand coloured engravings. Every element of this installation was made by hand. The enormous intricate clocks, with a motor to make the hands move, were gold leafed. Five different giant birds on gold perches were painstakingly hand painted and completed with painted and gilded decoration. The three monumental crowns were printed and hand coloured, the finishing touch was nearly 3,000 imitation jewels  applied by hand. The acrylic presents had hand decorated ribbons.

Delivery & Installation:

Marc and Verity from DZD were on-site from 9pm on Halloween to receive the decorations and oversee the installation. Our trusty rigging team hauled each piece, one by one, up from the lower ground floor to the exact position we needed them and fixed them firmly in place. All around Fortnum's there were people dressing dozens of Christmas trees (in typical quirky Fortnum's style the trees featured DZD's owls in top hats, macaws with carnival masks and roosters in feathered hats), installing new chandeliers, and adding Christmas touches. At opening time it was looking absolutely fabulous.

In the early hours of Sunday morning all of the elements were in place; on Sunday evening we returned to add the final touch, strings of warm white lights which tied the whole thing together.
 

If you would like to find out how DZD can help you make your vision a reality, email or call us on : 020 7388 7488

Fortnum & Mason Christmas Atrium 2015 - VM&D AWARDS FINALIST 2016 - Small Image 1
Fortnum & Mason Christmas Atrium 2015 - VM&D AWARDS FINALIST 2016 - Small Image 2
This project was really exciting to work on - so different and so unique
Marc Pollington, Head of Design - DZD
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