2015 VM & Display Awards

DZD had a ball... !

Over the past year we have had so much fun working on various projects with our clients. To make it even better at the 2015 VM & Display awards we won Best Christmas Interior in collaboration with Fortnum and Mason!

We know... amazing right?

For those of you who may not have seen this display, it was installed in the centre of the store in the beautiful atrium.

Fortnum and Mason's atrium displays are synonymous with grandeur and finery and with such scope to work with the possibilities are endless. Last year we worked with them to create dazzling displays of a white winter wonderland, a frost extravaganza.

Due to the short lead time and the scale of the project everything used in the installation, apart from the lights, was supplied by DZD from our stock range

We used 3 sizes of our flocked Norway spruce trees.

Decorations were jewel drops and garlands in clear and white, more garlands were used to hang around the trees together with diamond garlands.

The lights just had to be twinkling, warm white LEDs on white flex, connectable and with extension leads - which our expert bespoke team sourced in the UK.

We’ve collaborated again this Christmas, however this time opting for something far more non-traditional.

The idea was to take a variety of original drawings for Fortnum's new packaging and create huge three dimensional representations to fill the atrium. The range of illustrations used for the display included a clock, a number of different birds, a crown and a present.

The cascade of 3D illustrations engage the eye at every level. The colours texture and shapes all take an original stance on the theme of Christmas. The purpose of the display was to create continuity from Fortnum’s new packaging through to instore displays, providing the customer with a seamless retail journey whilst enhancing brand awareness throughout all areas.

You can see all the winners from the 2015 VM & D awards and many more photos on the VM & D Website.