How long have you been with DZD?
13 fabulous years!
Describe a ‘typical day in the life of Verity in no more than 10(ish!) words?
Nothing about DZD is typical. One minute you are mocking up a display and the next you're on a train to meet a client and collect a new bespoke visual merchandising design brief.
During your time at DZD – what’s changed when it comes to bespoke design for visual merchandising?
Due to budget constraints everyone wants a lot more for less. Sourcing cost effective materials has now become a major part of the design process whilst still trying to create the wow factor with every bespoke project we put together.
What's the most unusual design project you've been involved with?
I was asked to create four letter words in the style of funeral tributes using white carnations.
What’s the best thing about working in central London?
We have got the best and most inspirational shopping streets right on the doorstep of our Tottenham Court Road showroom.
How do you start the creative process when it comes to a bespoke design project? What makes an idea a 'good idea'?
You start by talking to the customer and understanding their needs. The design team then brings their requirements to life through a series of creative ideas sessions
Are there other areas of design you have interests in outside of work?
I love a good car boot sale! I am always on the hunt for vintage furniture that I can paint and restore.
Christmas is clearly a key time for bespoke visual merchandising design, but of the other seasons, which is the most interesting to work with from a design point of view?
The spring / summer campaigns are always really vibrant, fresh and full of colour
If you had to choose, what's your 'must-have' item from the DZD range?
The Colorado trees. They are stunning and so realistic - I had one of them in my house this Christmas - a great addition to my festive decorations!
Why is visual merchandising important for shops and how do you stand out from the crowd?
Window displays are the eyes of the store. Beautiful and innovative schemes will entice customers to shop and keep them talking about you.
- Last book you read? I let you go, Claire Mackintosh
- Last film you saw? Crimson Peak
- Last place you flew to? Germany with DZD
- Tea or coffee? Tea, must be builders!
- iPhone or Galaxy? iPhone
- Cinema or restaurant? Restaurant, I love food!
- Cadbury's or Bournville? Cadbury's
- Sunny beach or snowy mountain? Sunny beach
To find out more about DZD and the creative services we offer, please visit www.dzd.co.uk
To speak to Verity or a member of the team about your visual merchandising or display requirements, please feel free to get in touch.