How long have you been with DZD?
I've been showroom manager since November 2015 but I actually did my university work placement here in 2010!
Describe a 'typical' day in the life of Sophie in no more than 10(ish!) words?
Serving and helping customers, dressing Christmas trees and posting on Instagram!
What's your Visual Merchandising top tip for the next 12 months?
Keep your eye on blogs for upcoming trends and colour palettes; it's going to be exciting!
What's the best thing about working in central London?
We have so many stores, exhibitions, museums etc. in London, you're always inspired!
Have you always been creative? Are you creative outside of work?
I've always liked to be practical, and make things at home for my very own Christmas tree!
What's your favourite season when it comes to visual merchandising products and design?
Christmas! I love how all types of retail go all out! Be it fashion, home, food, travel, hospitality, everyone gets involved and it's quite special to see.
If you had to choose, what's your 'must-have' item from the DZD range?
Our brand new Glass Festoons, perfect for decorating your seating area inside or out!
Why do you think visual merchandising is important for shops and how do you stand out from the crowd?
Visual merchandising is the silent sales person, one display can speak a thousand words to thousands of different people, so it's important to get it right and make that impact on your customer.
1. Last book you read? Broken Silence by Natasha Preston.
2. Last film you saw? Me Before You.
3. Last place you flew to? Marbella.
4. Tea or Coffee? Coffee - ALWAYS!!
5. iPhone or Galaxy? iPhone
6. Cinema or Restaurant? Restaurant #Foodie
7. Cadbury's or Bourneville? Neither! Galaxy all the way!
8. Sunny Beach or Snowy Mountain? Sunny beach, every time!
To find out more about DZD and the creative services we offer, please visit www.dzd.co.uk or come to our showroom on 145 Tottenham Court Road.