Valentine’s Day is upon us, and with it comes displays showcasing heart motifs and the word “LOVE”. You cannot escape the annual holiday that gets us in a loved-up spirit spending money of chocolates, flowers and jewellery. And it’s the Jewellers, Chocolatiers, Perfumeries and Florists that gain the most from visual presentation around February 14th.
Walking down any street adorned with shops, these will be the retailers that have taken the time to celebrate Saint Valentine in all his glory, in the hope of individuals buying thoughtful and special gifts for their loved ones.
Jo Malone’s Embroidered “Let Love Rule” Perfume
Florist – Petal to the Metal A Heart created from greenery and roses
We’ve put together a few of our favourite displays from Covent Garden that showcase the best homages to Saint Valentine that put across their message of love, all the while getting people to stop, look and shop!
Swarovski using repetition of hearts in the shape of a heart
LuLu Guinness heart motif made from a pair of hands enveloping their themed accessories
Marks and Spencer getting involved in a simple heart graphic showing off their flowers and chocolates
Links of London’s tribute to the ultimate “couple” Hallmark Holiday
Fenwick of Bond Street’s bubbly recognition of Valentine’s Day
After all, this is the Season of Love, and an annual holiday in which people celebrate - single or coupled up – and is a great opportunity for retailers to bring in some extra cash.
With a campaign that is colourful and focussed around love and happiness, you are sure to catch the attention of that special someone…