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Fortnum & Mason – The Art of Christmas

Traditional, elegant & timeless

Brief

Fortnum and Mason asked us to interpret the theme being used in their window displays and create a show stopping feature in the Atrium – which had to be striking on each floor as well as from above and below.

Mood images and concepts were supplied by Paul Symes and Sallie Smith at Fortnum & Mason. Marc Pollington, DZD Head of Design, devised the concept and prepared visuals and then worked alongside the DZD Bespoke team to create a mock-up of the design.

Process and Products Used

The installation was constructed in three sections, each one an individual chandelier. The main framework of the scheme was our stock sable fir wreaths which were connected with catenary wire.

Most of the decoration was from DZD’s stock range, complemented by a selection of bespoke lacquered fruit made exclusively for Fortnum.

Each chandelier was dressed on site using DZD’s glittered ivy garlands, white LEDs, candle lights, faux feathers, imitation pheasants and owls. Contorted willow branches gave it a wild, natural look which was a key feature.

The scheme was then installed over one night, allowing for a dramatic reveal of the completed display.

Outcome

We were so pleased with Fortnum’s reaction to the finished display and thrilled when the install went on to win Most Outstanding Feature at the VM&D Awards.

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