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Molton Brown – Rhubarb and Rose

Molton Brown Logo

Rhubarb & Rose

Brief

Molton Brown came to us with a brief to create in-store props to support the launch of the new Molton Brown’s Rhubarb & Rose hand collection, inspired by the campaign photography and fragrance notes.

Process and Products Used

We started with a 3D printed rhubarb model originated by the DZD in-house design team. This was developed and refined with the Molton Brown team. The rhubarb sticks were then manufactured in a plastic resin with a hand painted finish to give a natural look.

The hand finished wooden trugs, with their distressed paint finish, echo the images in the printed POS. Manufactured to specified sizes to fit the display fixtures, they were designed to hold both merchandise and display props.

The DZD Bespoke team sourced two sizes of artificial roses, with half closed heads, in a delicate natural soft dusky pink silk to complete the scheme.

Outcome

We were very pleased with the feedback from the team at Molton Brown’s and the finished effect of the bespoke pieces – which matched their campaign visuals perfectly.

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