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Pret

Christmas in July

Brief

After a very long year, and following a very unusual Christmas 2020, Pret A Manger made the decision to give everyone a treat and bring back their popular Christmas sandwich for a special Christmas in July event.

And when we were invited to get involved with the store decoration aspect of their campaign, we jumped at the chance!

Process and Products Used

Pret wanted to decorate the exteriors of a number of their flagship stores throughout the UK with traditional Christmas garlands to mark the campaign, and after creating a number of prototypes we settled on the final garland – made from recycled PVC and adorned with shatterproof baubles in reds and golds.

We worked with two brilliant installation teams to install the garlands over the course of three nights in early July, ready for the company’s campaign launch.

Outcome

The Christmas in July campaign created significant traction on social media and we were so happy to hear that the team at Pret were delighted with the finished effect of the shopfront decorations.

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