The brief was to create in-store props to support the launch of Molton Brown's new Rhubarb & Rose hand collection, inspired by the campaign photography and fragrance notes.
Design, Sourcing & Manufacture
We started with a 3D printed rhubarb model originated by the DZD in-house design team. This was developed and refined with the Molton Brown team. The rhubarb sticks were then manufactured in a plastic resin with a hand painted finish to give a natural look.
The hand finished wooden trugs, with their distressed paint finish, echo the images in the printed POS. Manufactured to specified sizes to fit the display fixtures, they were designed to hold both merchandise and display props.
The DZD Bespoke team sourced two sizes of artificial roses, with half closed heads, in a delicate natural soft dusky pink silk to complete the scheme.