Christmas in July might sound a little unusual, but it’s become a much-loved tradition for Christmas enthusiasts across the world. Whether it’s an excuse to embrace a little festive cheer or simply start planning ahead, there’s more to Christmas in July than meets the eye.

So, where did it all begin?

The origins of Christmas in July are thought to date back to 1933, when a girls’ summer camp in North Carolina held a festive celebration complete with Christmas trees, carols and a visit from Father Christmas. The idea was later popularised by the 1940 film Christmas in July, before retailers embraced it during the 1950s as a fun way to brighten the quieter summer months.

Today, Christmas in July is celebrated for different reasons around the world.

In Australia and New Zealand, where Christmas falls during the height of summer, many people celebrate a ‘Yulefest’ in July so they can enjoy the cosy winter traditions we often associate with Christmas, from roaring fires to hearty roasts and mulled wine.

Here in the UK, it’s a chance to enjoy a little festive fun in the middle of summer. From Christmas-themed barbecues and garden parties to festive film nights and early decorating inspiration, it’s the perfect excuse to start thinking about the most wonderful time of the year.

Traditionally, Christmas in July is celebrated on 24th and 25th July, exactly six months before Christmas Day.

Why Start Thinking About Christmas Now?

For us, Christmas in July is about much more than a fun date on the calendar.

Across the display industry, it’s the point where festive projects really begin to come to life. Installations are being scheduled, products are arriving and creative concepts are becoming reality.

Many of our long-standing customers are already well into planning for the season ahead, working on everything from luxury hotel installations and retail displays to film sets and festive events.

For businesses yet to start thinking about Christmas, July is the perfect reminder that the countdown is well and truly on. Planning ahead gives you the greatest choice of products, more flexibility and less stress before the festive rush begins.

After all, the countdown to Christmas has already begun…